Team · 5 disciplines

The peoplebehind Joino.

Five people. Five disciplines. The platform is built by engineers, the network is grown by community-builders, the brand is sold by operators, the identity is shaped by agency veterans. We do the work in parallel across all of them.

AB

Alessandro Bergagna

Founder · CTO

Builds the platform. Architect of the scoring engine, the player graph, and the multi-sport schema. Founder of AICO Tech, the company behind Joino. Engineer first, operator second, a founder who ships and lets the product talk.

TechArchitectureProduct
SB

Sasha Burchi

Community · CMO

Fifteen years building digital communities and a large, engaged following across YouTube and Instagram. Owns the WhatsApp community, the content cadence, the mini-event format, the influencer relationships. The voice of the network.

CommunityContentEvents
BI

Barry Ibrahim

Activations · Strategy

Decades on the regional event and activation circuit. Opens the conversations with anchor sponsors and brings the playbook for measurable brand experiences in the Gulf.

Brand activationsRegional networkStrategy
PA

Paris

Strategy · Branding

Agency-side at Leo Burnett and Publicis, 13 years in the UAE, then client-side at a global automotive brand. Regional launches across major sportswear and consumer brands. Owns the brand voice, the 5-page identity exercise, the Arabic lockup, the personality.

Brand identityVoiceAgency relationships
AN

Anna

International · Luxury

Twenty years in ultra-high-net-worth and luxury, based out of Monaco. Opens the international door for the platform and the premium tier of brand outreach, including the luxury and watchmaking segment.

MonacoUHNWPremium brand outreach
How we are organised

Five disciplines, one shared output.

The platform sells activations. The activations require a network. The network requires community. The community requires identity. The whole thing requires execution. We map each person to one of those layers, and we move in parallel.

Platform

Score engine, player graph, multi-sport schema

Community

WhatsApp, content, influencer, mini-events

Activations

Brand outreach, iPad surfaces, sponsored events

Identity

Voice, lockup, Arabic, sponsor deck

International

Monaco, UHNW, premium brand introductions

Open roles

Two seats at the table.

We are sizing two roles in parallel. If the description below sounds like you, send a note. We are pre-formal, the conversation matters more than the resume.

Open

Brand sales lead, UAE-based

You open and close activation conversations with regional brands and agencies. Reach out if this is your shape.

Open

Senior dev

Multi-sport schema and future verticals. Swift / Next.js / Supabase. Probably remote, ideally GCC-overlap timezone.

Reach us

One short note. Direct line.

Brand introductions, court onboarding, role conversations, partnership ideas, press, investor curiosity. Direct to the team, no form, no funnel.

hello@joino.proReach the community first